For quite some time, I have been reading a definition of blogging as a combination of art and science. I think it is true as there can't be anyone ‘right’ method to understand blogging if you wish to be effective in the field.
Several people have proved their successful career and strategies in blogging that gained them fame, money and respect as mentors in the field.
So, I thought why not to learn something from them?
There are 6 tips from 6 blogging experts in this post, especially if you are just taking up the first steps in blogging.
i. Analyze your audience
Analyzing means getting to know your audiences in a way that you can read their minds. As Brian Clark, found and CEO of Copyblogger said that :
Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.
Getting to know about your audience helps you to gain a better idea about what kind of blog content you need to make that can be related to them.
One effective way to do that is to simply get in touch with your readers on social media platforms. You can try writing a quote or idea in your post and see the response if your readers. If the response is good, you can write about it as well!
ii. Value your readers
Valuing what you have is a sign of gratitude. And gratitude pays you well. I totally agree with Darren Rowse, founder of ProBlogger:
Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.
It does create more value for your blog and how efficient are you in keeping up relationships.
iii. Create an attractive call to action
this is perhaps the most overlooked aspect of my experience and knowledge. You don’t get returning visitors even if your posts are doing well. Why? Well, Nate Kontny, founder of Draft explained this well:
Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.
iv. Offer Free Giveaways
Giving away free downloads add up to your blog (but don’t hurt them by bombarding loads of free stuff). It will make them adore your brand and become your loyal followers. Jeff Bullas author of Blogging the Smart Way suggests the same:
A great example of this is the research done by Incentivibe, who found that adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers.
According to Neil Pater, founder of KISSmetrics:
Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.
I am sure it does make sense!
vi. Be genuine
See, experts suggest you be your own voice. It is most important, still ignored component of blogging. So here goes the advice.
Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.