Updated: Aug 30, 2018
Guest blogging is all about getting an influencer to present your business to their audience.
The idea of guest blogging does not sound interesting to most. It takes a lot of time and effort into creating a convincing piece of #content then offers it to someone else who must be willing to publish it on their platform and gain from it. Sounds a bit awkward, don’t you think so?
Well, even though it may sound weird, many authors, bloggers and business executives still guest post on several websites. For example, Richard Branson, Neil Patel, Seth Godin, Gary Vaynerchuk and several others. All are into guest blogging.
If you are still thinking why would someone publish a great article as a guest post when they could share it on their own blog to gain more audience and more sales, you need to read this post till end and you will be working on guest post blogging strategy.
Although it does not cost you anything to get in touch with a blog to submit a pitch for a guest post, it will require sufficient time to come up with an excellent piece of content. And time is money. So, is it worth investing your valuable time on guest post strategy?
It’s worth every single second that you invest in creating a guest post.
Silvio Porcellena, creator of Mob Is It grew his website audience by 20 percent through guest blogging and even acquired his domain authority. Here what he has done to grow his blog audience faster.
1. Target specific readers
To grow a successful blog, targeting a specific audience is critical. The base of your blog will be developed around its audience when you publish content aiming them. However, publishing blog posts and dreaming for your audience to explore your blog is not going to work.
You need to approach your audience and promote your posts.
One of the proven benefits of guest blogging is that it offers you a bright prospect to reach specific #readers through popular blogs in your niche market. This enables you to avail the developed readership of these blogs and introduce your own blog to them.
Put it other way, guest blogging is a way to capture an audience from successful blogs to your site.
2. Boost SEO with backlinks
Search Engine Optimization (SEO) is an important methodology that helps you grow your website traffic significantly. The amount of backlinks you have on your blog plays an important part when it comes to improve ranking in Google searches.
When you link your website with a high authority domain, Google takes it positively and your website becomes more apparent in search engine results. The more the backlinks, the higher your website on Google Search.
3. Create landing pages
Guest blogging will bring a lot of new visitors to your blog. However, having a proper plan in place to lead this traffic to the right place on your website will be the best for your blog growth.
Just driving traffic to your homepage will not be beneficial unless you create landing pages on your #website and link to these landing pages from your guest blogs to lead referral traffic and convert them into leads and clients.
4. Develop authority
Reaching out a high authority blog to offer your guest post is not easy, however possible. In fact, this is one of the most effective ways to develop authority for your website also.
When your content gets posted on a high authority blog, your readers will also see you as an expert in your field. It is similar to getting a reference from a higher executive in your field for getting a new project.
Once your website authority develops, more readers will refer your website to their circle; share your posts without reluctance.
You will start to get more prospects to do interviews for podcasts and other blogs. And if you keep on going, you may get an opportunity of a public speaking project – which will grow your online visibility even more.
Guest #blogging is a free service and demands high content quality and dedication. But all these efforts will assure you the best results. Guest blogging is about approaching larger audience and stretching your platform. It is also an efficient marketing strategy that will offer you long-term benefits.
This guide is written by a successful blogger and online marketer, it will teach you what to do with easy to follow steps to get thousands of new visitors to your website and new clients for your business.