Updated: Feb 20, 2019
When I created and attempted to sell my product in 2012, my plan was to get subscribers to an offline newsletter about blogging and online business.
Complete fiasco. My selling was zilch.
While the plan was a total washout, I got something out of it. A vision to respect my customers.
I started to empathize. I started to feel their stresses, challenges, pain and dejection.
I had acquired the knowledge of copy writing from books and several mentors, however
I had to experience of how to use it practically. I even don’t have any idea how everything works together when you are selling a product. I knew about the terms, but my perception of the customers’ experience was awfully lacking.
After that time, I have sold several of my own materials online like e-books and courses.
During the journey of selling my own things, I have learned to be a better freelancer and copywriter.
In fact, selling my own work has taught me more about the art of online copywriting than any course, book, or adviser.
That’s it, you learn by doing.
You need to spend some time and money for making a product to sell.
Though, you can make a physical product too if you wish, however you might find it easier to begin selling a digital product like a course or an e-book.
This is the most important part for you to get a lesson. When you work as a freelancer for a client, you do job and get paid, regardless of the success of the project. The client holds almost all the risk.
But when you are investing yourself for a sale, you will be focusing much more to every detail of your job.
Now, visualize you are going to make a short online course with 10 video sessions.
You might some ideas for the topic too.
But make sure to pay attention on the fact that you should be creating a course that your audience will actually buy!
How to do it?
Step one: Listen to your audience
Before creating a product, you need to research and listen to your potential audience. Be sure to identify a clearly defined target group.
Who they are? Listen to them, ask questions. Control your excitement about what you love to teach, instead focus more time on exploring what your audience would like to learn.
It becomes much easier to sell something the buyer actually wants.
Your customers go through the same act of balancing as you do: trying to match and mould their own products to the wishes and preferences of their clients and prospects.
Being thoughtful of that harmony will help you create a better content and copy.
Step two: Make your product
Creating your course needs hard work.
It is also intimidating, because you are investing several hours in a project with no assurance that you will see a fruitful outcome on your time and energy.
And if you are creating videos for your courses, there should be proper equipment to avoid voice distortions.
You understand how it feels to risk something in the selling game. You learn to respect the risks involved.
Step three: Select course platform and facilitate payment options
You need to choose a platform for your course to reach your students. For example, Teachable, Udemy, Lifter LMS (WordPress Plugin) or Kajabi.
Yes, you need to research and once you select a platform, you will be uploading your videos or lectures and integrate your account with your email and payment facilitators to make it an effortless process for your clients.
Your client has more to think on than just the content you have prepared for him. The client is juggling between many things, so it is imperative that you offer your best and on time.
Step four: Make a product website or blog, and then create content and sales copy
You can create a whole new website or an additional page to an existing website. Write the launch content and copy for your product that includes a sales page, social media news and emails.
When you will be investing money into a project, you will regard the sales material you prepare with much care and focus.
Do the same for your customers.
Step five: Launch
Time to hit the launch of your product with all the content you have invested your nights on. Send those emails, publish posts, and promote your product on social media networks. Never avoid spending few dollars on paid promotions like Facebook.
Reach out your friends and family members to give you a recommendation or a share.
There is a little chance that you will end up creating a big bang within a week’s time, however the first week is merely a beginning. It is the start of a much longer journey.
Selling a product involves a lot. Everything has to be cohesive in order to be effective. Every word of sales content and copy is important.
Be kind, be helpful to your clients and support them to achieve success by offering your best.
Step six: Be ready to work as a better copywriter
Let me share an interesting story of ancient Roman engineers. When they design and build a bridge, they were asked by the law to put their families to live underneath that bridge for at least one year. They knew if they constructed carelessly, their families will be the first one to die.
Now you know why I think it is always better to learn by risking something you own. Then only you will get a real feeling of what it takes to live in the shoes of your customers. You will start to respect the risks.
And mark my words here, when you will be risking your money and reputation, you will never ever be content with anything less than the best you can do.
Once you achieve your optimum level, you will be able to offer that same level of proficiency for your clients too.