Updated: Aug 30, 2018
Most of the blog posts and internet pieces are akin, whether they discuss your garden, your fitness regime, your real estate, your career or a website development for your business.
Ever wondered why? Well, mostly they are pretty much the same. And that is because several writers use same kind of language, same marketing dialect, even the buzzwords are same.
Do you wish the content on your own marketing pages or blog to stand out from the crowd? Then you need to educate yourself not to follow the same pattern as everyone else.
That made me to do a research and come up with three power moves that will help you to be different and to create a blog post that will not leave your readers without being astounded.
1. Begin with a strong sentence
You must have witnessed several #articles and blog posts on the Internet start with the following phrases:
“When it comes to….”
All the above examples shows a passive and weak opening. They make your sentence a wandering piece of content out of nowhere; however that’s certainly not the case, since the reader is reading at the opening below the headline.
So, try not to make passive openings. Instead you can alter every sentence that starts with “There is” or “There are” – whether in the opening paragraph or into the piece – to avoid giving a passive verb or weak opening.
In fact, if you see “There” as the first word of a post, you can nearly invariably enhance it through #rewriting (unless there is a precursor as “there” relates directly to something in the last sentence). Or else it looks like a floating “There” (somewhere in the world that the writer want to talk about).
For instance, you can reform it like “There are several things you can learn…” into “You will learn several things…”
In the same way, “There are so much commentaries about weight loss” can be more powerful and influencing when written as “You can explore a lot of weight loss tricks on the Internet”.
Also, “Too often, people see…” and “One may find…” can be a fresh alteration from “There are…”
Some other common openings like “As an #entrepreneur (or any other profession)” can be substituted with “When you are an entrepreneur..” or “If you are an artist…”
Even, change “Although” or “Though” with “While”, for few times at least.
You can also make your sentence powerful through cutting “While” altogether, so the sentence starts with an assertion rather than a subordinate clause that makes it a weak sentence. Then you can hinge to the new, remedial information with “however..” or “but” or “so”.
For example, “While you may not consider junk food as a threat to your health…” becomes more assertive when it is written as “You might think eating junk food is not a threat to your health, but…”
2. Avoid superlatives
Using superlatives do not hold up. I have observed the following #phrases frequently in blogs and articles:
“You cannot always express….”
“There is no denying..”
“The great thing about…”
Such stimulating linguistics fosters, however any reader who gaps to ponder about them will identify that whatever you as the writer are relating to, it is either not actually #authentic or so apparent it should go without expressing it with a #superlative!
Let me say this way, when something is irrefutable, there is perhaps no reason to express it is. Writers likely to express, “There is no objection” when they are still trying to convince the reader of a suggestion that may be deniable, or at least open to question.
#Content or blog writers will write “you cannot always say” when a car engine is going to fail, however what they refer is, you cannot mostly or essentially tell.
For “The great things about,” phrase, I assume the reader hardly think anything else greater than the subject the writer is focusing on. However, whatever may be the subject this ‘great thing’ only happens to be the subject of the content you are writing for your readers to read.
In fact, when I edit web content, I normally alter that phrase to “One of the great things regarding….” Certainly, it does not sound much #influential as “The great thing,” however it is more honest and authentic (that makes a lasting impact on the reader).
3. Stop misusing ‘impressive’ words
You think they are impressive, but I call them pain. See for yourself. These four most common words are present in almost every blog or article, for no impressive reason:
Many writers select these words to reinforce whatever verb or aspect they adapt. Though, “drastically” mostly gets used in a positive meaning like “increase in sales drastically..” in fact, its conventional meaning is negative. Let me quote an example: “the storm drastically impacted the city”).
During the past, the meaning of “drastic” was extreme, radical, violent, severe and harsh. I doubt that writers have confused this word with the more impartial intensifier “dramatically”. I suppose you should depend on that one for optimistic contexts.
Talking about “infinitely” and “exponentially, both have particular mathematical elaborations, however writers normally use them to show boost in sales, profit or reviews after a new #SEO tool has been used. “Substantially”, “Significantly”, “a lot”, or “plenty” would make better alternatives. What do you think?
And yes, don’t ever use “infinitely” or “exponentially” unless you are a scientist and counting the ratio of algae, or offering a trip beyond universe.
A last note: if you are not familiar by now of how mostly and incorrectly writers misuse “literally”, you may (miserably) be beyond expectation.
Please Google it!
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