Updated: Aug 27, 2018
Your SEO writer should have these traits or your website #content could do more harm than good.
Search Engine Optimization (SEO) is an expert form of content creation that can be highly influential in fostering the website traffic through search engine queries, such as #Bing and #Google. In easiest terms, your SEO writer develops content that is optimized by search queries.
That refers the content is created in a way that aids Google and other search engine locate and recognize it as being pertinent to specific keywords and terms that people type into the search boxes.
One critical aspect to remember regarding SEO writing is that there are two forms: effective SEO writing and damaging #SEO writing. The gray area between these two forms is very little. Either your content can boost your website’s ranking in the search engines or it can damage it.
Search engines try to show the highly relevant content combined with website credibility, authority and content relevancy along with other factors.
Search engine algorithms are created to identify content that is written for the only objective of boosting search engine traffic. As an example, stuffing keywords unnecessarily or hiding them with tiny fonts or make it invisible, any paying for incoming links are considered to be a spam by Google. This method will surely impact your website traffic in a damaging manner. So, beware of such tactics and writers who practice them.
Thus, it becomes imperative that you should search for a credible SEO writer, or else your money in SEO writing services and content could make your business website in an adverse condition. Keeping this in mind, I have searched for top five characteristics posed by an efficient SEO writer who can offer you the best writing services your business demands.
1. Have good grammar, spelling and sentence structure
This is one of the most critical aspects in SEO writing that you need check for. Several businesses think its cost-effective to pay lower rates for SEO based #articles, however those low-cost articles mostly turns out to be awful and not even worth the amount you paid for them. An efficient SEO writer understands grammar, and punctuation. Every structural, grammatical or spelling mistake damages the quality of the content and eventually the credibility of your brand, business or website.
2. People first approach
Google or any other search engine does not prefer content with stuffed SEO. Thus, your SEO writer should always write the content for the people first and the keywords should be there naturally.
3. Focus on audience
By focusing on people first approach, an efficient SEO writer would be able to understand the kind of the audience your business targets and write for them. This assures that your website offers relevant and meaningful content for your audience.
4. Understand SEO rules
An efficient SEO writer does not require to be an expert in SEO methodologies. He or she should need to be a content writer with good grasp of SEO’s general principles. For instance, they should understand how to use keywords naturally in content (titles, heading tags, paragraphs). They should understand how long should be the content and how to resist keyword stuffing. If your writer does not understand these rules, do not work with them.
5. Demands money
Quality comes with a price. It is highly critical to invest in quality content writing from a writer who knows how to write for your website, your target market and optimize for search engines. Inexpensive content writers can harm your company’s brand image online and once the damage is done, it becomes very challenging to regain the ranking in Google. In most cases, it is also impossible.
An efficient writer is not cheap, whether for your #copywriting, SEO content, or any other #promotional content writing services. There is plenty to ponder when creating content, specifically SEO based.
So, do not go for the cheaper options to save money and regret later.