Top 6 Blogging Trends in 2018

Right content at the right time – is the current mantra every blogger needs to offer their target audience.


Blogging Trends 2018

Follow these blogging trends of 2018, and be a show runner!


Be Real

Don’t try to fake what you are not. Don’t pretend that your blog is big if you are actually struggling because your readers can detect the reality. If your #blog engagement is not in line with the quality of the content you are offering or if your content niche is not in line with you as a person, then you might be faking it. Consequently, your subscribers and followers will lose appeal in your content and walk away.


Take a moment and think why do you initiated your blog at the first place, most probably because you adore the experience and loved to share your real life tales to the world, good or bad. Readers not only wish to read a good experience, they are equally interested in learning a bad experience (with a product or service) so that they can avoid it.


There are different features of this trend that can be potted in different ways, few I wanted to share with you in this post.


Tell-a-tale creatively

Integrating creativity in graphics, video blogging or live streaming are all diverse ways of storytelling in 2018. These trends will even boom further because today’s readership is more acknowledged than ever before and they want to get more for every second invest on your site. So, bloggers get set and dive deep into the ocean of your creativity and show them what you are up to in real time! Offer a video that can entice them or post with a graphic that they can bookmark for future reference.


Related: 6 Major Benefits of Promotional Video for Your Business



Real Engagement will be Integral

Have you ever noticed audience reaction and involvement on posts? Many people today can spot the difference between fake and real engagement. Particularly, brands can detect the quality of audience involvement before approaching you.


So, concentrate on developing real engagement with your audience and don’t rely on false bricks, they will fall. An emerging trend will be witnessed towards real content and genuine experiences, rather than dramatized. Even if it is sponsored post, do not compel it.


Less is More – in future too!

Internet is bursting with content. Millions of articles are posted on a daily basis and nobody can beat it by posting more. But, there is no point in adding more, when it doesn’t make sense.


The 2018 trend is focusing more on quality, it will win eventually.

Offer less, but feel the joy of sharing. Write less often, but make a post worth reading and investing several minutes on it.


Do no thin your content by offering quantity over quality.


Longer, informative posts

Google is the truth of the Internet. As much as we deny the reality we do need our blogs to appeal search engine traffic and organic ranking. Lengthy and informative posts have great potential of developing higher rankings and more traffic as compared to the shorter articles.


Though it can be challenging and time taking, but why not weave together few small write-ups to make a lengthy and satisfying post for your audience?


I know it is not easy to compose a 2000 word blog post if you are not enjoying it. So, if you are writing about something you love will enable you to give the depth and length you need for Google to spot you.


In short, only genuine posts with real #experiences will be able to survive!





Efficient Website Layout

Time is money and of utmost importance to your readers. Efficient website design will thrive in getting your audience interest. Empower your blog design with a clearer feel that will attract attention to the point of interest of your #readers.


The position of your images, videos, and graphics and how the reader is navigating through your blog, will determine if they are having a good time on your page or not.


With the rise of blog readers and bloggers throughout the world, it can be said that blogging is here to stay. However, bloggers have to ensure that they have the right quality content at the right time for their readers.


So, If you wish to win the blogging arena in 2018, follow these trends I shared with you to help you earn through your real capability!




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© 2018 Sparks Concepts.

Freelance Writing and Blogging Services by Syeda Sana

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